What Your Entrance Says about Your Company

Boon Edam Blog | November 2018

No matter what type of business you are operating, having the right entrance will make all the difference to the way your visitors, clients or customers feel about your company. An attractive, well-designed entryway will give a positive impression to anyone who walks through your front doors, while a cluttered, dirty or unpleasant entryway will deter customers from ever returning - no matter how good your product, or how skilled your workforce.

Making positive impressions is essential in any business, and therefore it is important to put some serious thought into the design and functionality of your entrance. After all, this part of your premises, more than any other, speaks volumes about your company and everything it stands for.

Comfort and Practicality

A well-ordered entryway will welcome visitors to your premises in the best way. Having clear, open spaces and plenty of light will help customers feel welcome, and feel that they are entering a pleasant and positive space. Clutter, dirt or crowded areas, on the other hand, are off-putting and will exude a negative atmosphere - which is not conducive to corporate success.

Practicality and comfort are the order of the day when it comes to furnishing an entrance. If there is a reception or waiting area, it is important to choose chairs which are functional without compromising on comfort. A water cooler with cups is always a nice touch and will make visitors feel at home, while some magazines or newspapers in a convenient location will allow visitors to relax as they wait.

Friendly Faces

Visitors to your business need to feel that they are being welcomed to your premises. Whether you are running a store, an office or a showroom, having someone present close to the entrance to greet those who enter is essential to give a positive impression, and to make visitors feel at home. Just having someone on hand to point visitors in the right direction or to offer a drink will go a long way towards making customers and clients feel good about what you have to offer.

Branding

It is quite important to make sure that your branding is obvious in your entrance. After all, you want to be sure your visitors know they are in the right place. Ensure your logo is visible and your company name is displayed prominently to reassure your clients and customers that you are a professional organisation.

Security

An element which is often overlooked by business owners but which is no less important is security. Making visitors, customers and clients feel as if they are in a safe and secure environment is essential, so having a visible security presence will reassure them and make them feel that your company cares about their well-being and protection.

So, take the time to have a good look at the entrance to your premises today. Does it give out the right message about your company and its message? Is it selling your brand in the best possible way? Is it telling your visitors and customers about what your company believes in? From the moment your clients come through your revolving door they need to be impressed by the overall good design, spatial awareness and functionality of your premises.

Find Out More

Are you ready to find out more about how you can improve the security of your premises and give your customers the level of protection that they deserve? Contact an entry expert at Boon Edam today and discover a range of impressive security products and services that are perfect to meet the needs of your company, however large or small.

© Royal Boon Edam International B.V.