The Heart of America Group Chooses Boon Edam Entry Doors

Lillington, NC – July, 2018 – Heart of America Group not only operate hotels and restaurants, they engineer, design and build them. They do all this with the strategical intention of owning them for many years and bringing value to customers and to the communities in which they live in.

Revolving Doors for Hotels and Restaurants

The Moline, Illinois-based company has grown considerably from the time they opened their first restaurant in 1978. The Machine Shed, a 100-seat restaurant in Davenport, Iowa, and was dedicated to the American farmer. Forty years later, the company, led by CEO Mike Whalen, owns and operates 35 hotels and restaurants across seven states and includes Hilton, Marriott, and Holiday Inn & Suites locations. To add to their impressive portfolio, the Group owns and operates some big brands including Johnny’s Italian Steakhouse, The Republic on Grand, Hotel Renovo, Wildwood Lodge, Thunder Bay Grille and The J Bar. 

Placing High Value on Customer Perception

“We are unique in that we have a life-cycle mentality, rather than a simple initial cost mentality, when it comes to our properties,” Whalen says. “We have a design department and five architects on staff, in addition to our own construction division. We place high value on the customer’s perception of us and their comfort while they are on our properties.”

It is that mentality which particularly applies to the entrances of their hotels and restaurants, where Whalen seeks to not only provide a secure entry way for customers, but also an entrance that displays excellence in design, elegance, and quality - elevating the customer’s overall perception of the property. “The old cliché that you get only one chance to make a first impression is painstakingly true of a hotel,” Whalen explains.

Beautiful Lobby with Blasts of Cold Air

Whalen and his team explored the possibility of installing revolving doors after their national chain partners imposed licensing agreements that required automatic doors for entrances. “I was sitting in our brand new, beautiful lobby that had an automatic sliding door, and every time someone walked into the hotel, cold air rushed in,” Whalen explains. Moving forward, Whalen and his team are choosing to use Boon Edam’s Tourniket automatic revolving doors for their hotel properties and BoonAssist Tourniket manual revolving doors for restaurants. Both types of revolving doors fit the company’s design profile while at the same time minimising unwanted weather intrusion.

“When our customers see a Boon Edam revolving door on our property, we think they view us as a higher class structure,” Whalen explains. “And from an energy management standpoint, the doors keep the cold air out, especially in the winter.”

Both the automatic Tourniket and the manual BoonAssist Touniket revolving doors from Boon Edam are metal-framed doors with glass sidewalls and door wings. The Tourniket can be a completely “hands free” automatic door that starts rotating when it senses that a user is approaching. The BoonAssist Tourniket manual revolving door is unique in the industry as it combines three features:

  1. Power assist
  2. Speed control and
  3. Positioning

All three features combine to relieve users of extra effort, keep users safe, and make entry more intuitive. Its modern design employs electricity and can therefore be levelled up with additional security options that can be tailored to an application, such as adding an access control system to allow managers entry after closing hours.

Whalen has been pleased with the level of customer service that he has received from the Boon Edam team. “They have been very responsive to any issues. There was nothing that we were unhappy with, with regards to the basic engineering or the quality of the finishes of the product. They operate great, and the perception [of them] is great.”

For further information, please contact:

Michelle Wortel
Group Marketing Manager

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